Broadridge Financial Solutions, a New York-based global fintech firm, has announced a partnership with Wealthsimple. Under the new partnership, Broadridge aims to offer sophisticated, user-friendly, and automated investment management for both advisor-investor and direct-to-investor businesses.
According to a statement from the company, its capabilities will be integrated with Wealthsimple’s technology platform to let firms become more efficient at client onboarding, compliance, and account transfers. Firms will also have access to features such as automated investment management, mobile access, and lower-cost ways to invest.
“Our wealth solutions have the unique capacity to support both securities and mutual fund dealers, on a single platform, even though they are separately regulated entities in Canada,” said Michael Dignam, president of Broadridge Canadian Securities Processing Solutions.
The company’s initial focus will be on Canada, which will include integrating Wealthsimple’s technology into Broadridge’s wealth systems. The resulting platform will provide both advisors and customers with a unique single view of passive and active assets.
“We've always believed strongly that combining human advice with great technology delivers the best experience and outcomes to investors,” said Michael Katchen, CEO and co-founder of Wealthsimple. “Through this integration, clients will be able to retain their relationships with their advisors while gaining access to a great technology experience.”
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