InFocus: Life Insurance Innovation

The growing need for bespoke life insurance solutions

Products have long been built with a focus on mass application that has not always suited each unique consumer, explains James A. Burton from PPI

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Company Profile

PPI is one of Canada’s leading marketers of insurance and financial solutions. But for all the services we offer, we measure our worth in terms of the trust we build along the way – with our employees and with more than 5,000 independent advisors across Canada. PPI is an essential link stretching across Canada, supporting local needs with the benefits of a strong national presence. At the same time, we respect your right to maintain your independence, build your own brand, and offer a broad array of products and services to your clients.