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Wealth Professional | 30 Sep 2014, 11:11 AM Agree 0
‚ÄčIf harnessed correctly, Twitter can widen your client base and improve your reputation, but get it wrong and your character could be called into question.
  • Chris Nicola | 30 Sep 2014, 12:53 PM Agree 0
    We use twitter fairly extensively for WealthBar (for obvious reasons) and since we're also pretty embedded in the tech-startup community we're quite aware of the benefits and the pitfalls of it. However for financial advisors I've noticed that for the most part their audience is mostly other financial advisors and occasionally financial advice writers and bloggers.

    The problem is that not many of our clients or potential clients are interested in following us for financial tips through Twitter. They're mostly there for the celebrities and possible breaking news events, I suspect.

    One thing I would stress is that getting any sort of traction at all on twitter is far harder than it looks, and most advisors I see on twitter are doing it wrong. They aren't hurting themselves, but that's because no one is listening. In the end, they would be better off spending their valuable time on content marketing initiatives such as an e-mail newsletter to existing clients (encourage them to forward it to their friends) and blogging. Just use twitter to link to your material and to engage in Twitter conversations with financial media and blogger accounts who may decide to share your thoughts with their audiences, if their interesting enough.
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