WPCA Top 50 Advisor: John De Goey

WPCA Top 50 Advisor: John De Goey

WPCA Top 50 Advisor: John De Goey John De Goey
Name: ​John De Goey

Question: What is your top tip for other advisors? 

Answer: Use reasonable assumptions when doing your  illustrations. In particular, if you’re using high-cost  products, make sure your projections take those costs  into account. If your projects cost 1 per cent less and  your fees are the same, it stands to reason that your  clients’ returns will be about 1 per cent higher – which  is massively impactful over an investor’s lifetime.

Question: What makes a good advisor? 
Answer: I incorporate actual empirical evidence, peer  reviewed research, into my recommendations. That  means using reasonable assumptions and teaching  my clients about the importance of cost. I’m also a  big believer in informed consent, meaning I try hard  to help clients understand the trade-offs involved in  the choices in front of them.

Question: What do you like most about being an  advisor? 
Answer:I like that I can help people achieve their goals  – not only the financial ones – on their terms and  based on their values and priorities. I get to work  with people who have a wide range of perspectives  and experiences. Many are experts in their fields and it is a treat to be able to work with people who are obviously competent in their field,  yet simultaneously in need of advice  in something that isn’t second nature  to them.

Question: What has been the best thing  about the last 12 months? 
Answer: The fact that people out there seem  to “get it” now. I’ve been talking about  professionalism, transparency and the  alignment of advisor and client interests  for over a decade now. I’m finally getting  the sense that the message is taking root.  I love it when a plan comes together!

Question: What are your top tips for gaining, and  retaining, clients? 
Answer: Pay attention and stay connected. Clients need  to know that you’ve got their back and that you’re  always making recommendations based on what’s  best for them.

Question: What targets do you have for the coming  year?  
Answer: Play a significant role in getting the industry to  ban embedded compensation and adopt a statutory  best interests standard. Admittedly, this might take  more than a year, but these are big and impactful  goals, too.

Question: What has been the biggest challenge for  advisors in the last 12 months?
Answer: Nothing springs to mind. I suspect it will be important to temper expectations.
  • Associate Portfolio Manager, Burgeonvest Bick Securities Limited
  • Previous:
    • President of the Board, COCC (2011-2013)
    • Financial Advisor,  Assante Capital Management (1999-2005)
    • Financial Advisor, Equion Group (1993-1999)
    Years of Experience:
    Over 21 years of experience in the financial industry.
    • National Multi-Media Awardee, Canadian Association of Financial Planners (2001)
    • Fellow of the FPSC, (2011)
    • Authored “The Professional Financial Advisor I, II, III” (2003, 2006, 2012)
    • President/Board of Directors, Canadian Children’s Opera Company (2011-Present)
    • Past President, CAFP- Toronto Chapter
    • Certified Investment Manager
    • Certified Financial Planner
    • Masters of Arts-Public Administration, Carleton University (1989-1991)
    • Bachelor of Arts-Political Science, University of Guelph (Graduated with Honours) (1982-1986)
    Current Town

    Etobicoke, Ontario

    Interests Running, Professional Hockey, Classic Rock
    Other Information  

    Weal Professional Canada Top 50 Advisor 2014

    To read the full feature, click on the following link Wealth Professional Canada Top 50 Advisor for 2014