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Advisor and director of marketing
Like many of this year’s Young Guns, Syed Raza believes it’s essential for advisors to change with the times and optimize the use of technology. A licensed insurance advisor with LSM Insurance, Raza has progressed from serving as the firm’s marketing manager to his current role as director of marketing.
That progression has been fuelled by his expertise in building LSM’s online presence and enhancing cross-platform marketing strategies for on-page optimization and link-building. Raza has also prioritized the performance of SEO/SEM campaigns, including keyword research and paid ad performance using third-party analytic tools.
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