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As president and CEO of PPI Solutions, Jim Virtue sees lots of change coming for consumers – in their own lives and in the world around them. As such, he feels that innovative insurance products are key to ensuring that their financial plans are agile enough to adapt. The Alberta resident has seen firsthand the need for clients to be flexible as job losses continue to hit the province hard. Virtue believes clients need the control (contractually guaranteed) and the means to be able to change their insurance policies based on their own timing and circumstances. Together with his team at PPI, he is optimistic that life insurance will have increasing importance as a vehicle to help Baby Boomers transition their businesses and address ever more complex estate planning needs.
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