Industry Commentary: Where are you, where are you going, how are you getting there?

Industry Commentary: Where are you, where are you going, how are you getting there?

Industry Commentary: Where are you, where are you going, how are you getting there? Most of us make some form of resolution each New Year to work out more regularly, eat less, or be nicer to the crusty sales clerk at the bakery. Yet, six weeks later the sneakers are still in the box, fried food is still delicious, and — well — the sales clerk isn’t really that bad.
 
Independent business professionals are no different. Logically, professionals understand that practice management and planning should not be restricted to a “once a year” activity. You know, “out with the old, in with the new." But, if this is the first time you’re seriously looking at overhauling your business, it is as good a place to start as any.
 
Making any change — business or personal — is about changing habits that have formed over long periods of time. This take focus, attention and most importantly time. But, before jumping into habit-changing mode, think carefully and strategically about what you are actually hoping to accomplish by making the change.
 
Start with a Plan

Resist the temptation to make it more complicated than needed! In fact, often a simpler plan is better. I believe that a good plan should cover at a minimum the following:
  • Where am I today?
  • Where do I want to be in a year? In three years?
  • What changes, if any, do I need to make to get there?
Spend more time on the second question. Describe in great detail the practice that you would like to have and list all of the financial and personal reasons for setting that as your objective. Once, and only once, you have firmly established your objectives can you turn your attention to the changes you’ll need to make to achieve your goals. (continued on Page 2)


read more > 1 2