Industry Commentary: Watch your language!

Industry Commentary: Watch your language!

Industry Commentary: Watch your language!

Use Your Words

Growing up, I learned to never use a long word when a small one would do. In my writing, it’s difficult because the English language offers us a plethora of choices (see what I did there?). That said, clear communication generally makes the grade at the end of the day.

Here are a few more examples of how to simplify things for clients.
  • Break fees down into dollar figures instead of the more abstract “percentage of asset.” It paints a much clearer picture of the costs associated with their investment.
  • Even for seemingly common financial terms, avoid them. For example, instead of talking about “market capitalization,” talk about how much a company is worth.
  • Much like a no-jargon zone, make it a no-acronym zone. Acronyms are a crutch you don’t need. To cure the habit, take the time and physically write out a way to explain the same idea in plain language. Over time, new habits will form.
Of course, as your relationship grows with a client, you’ll come to speak a common language. At the earliest stages, though, try not to take any liberties. I believe that the clarity of your communication can help you attract and retain more clients.

Craig Swistun is a Vice President with CC&L Private Capital Ltd. and can be contacted at CC&L Private Capital Ltd. is an investment counseling firm that provides traditional and alternative solutions to high net worth individuals, foundations and endowments, first nations and trusts. More information about CC&L Private Capital Ltd. can be found online  at

More from Craig:

Industry Commentary: Where are you, where are you going, how are you getting there?

Industry commentary: The secret behind building client trust

The Power of Referrals - Part Two

The Power of Referrals - A Fresh Perspective

read more > 1 2