The holidays are a time of comfort and joy — not the time to unleash your inner cynic. The fact remains, however, that nearly everyone on your corporate holiday mailing list knows your gift, card or e-greeting is really an end-of-the-year marketing pitch. A soft sell to be sure, but a marketing pitch nonetheless.
That doesn’t give you full reign to impersonate Ebeneezer Scrooge, however. According to etiquette expert Thomas P Farle y— known colloquially as “Mister Manners” — holiday business greetings are a rewarding exercise and a great way to improve client relations, provided you get it right.
“This is an opportunity to get back on the radar with your clients in a meaningful way,” Farley said. “If it’s not meaningful, you’re better off not doing anything at all.”
With that in mind, here are five timely tips for wishing your clients a happy holiday season. (continued on Page 2)