Capturing the diversity demographic

Capturing the diversity demographic

Capturing the diversity demographic

 

 

In my experience, just because I come from the LGBT community, doesn’t make me the best advisor for every potential client from the LGBT community. Just because I’m a woman, it doesn’t make me the best advisor for every woman investor. Clients want someone who they can connect to on personal level, who will take the time to understand their needs and put the best solutions in front of them.

On a related note, we’ve had stories that women are underserved, millennials are underserved; widows tend to leave advisors after their partner’s death…

Oh, we’ve done some tremendous work on women investors and we have a tremendous amount of data showing us that women are in control of something close to 70% of the net worth or household assets here in Canada. Advisors need to be able to connect to women; but just because I’m a woman doesn’t mean I have an advantage over my male counterpart. If he can sit across the table, ensure he engages in dialogue with the female partner, listen and understand her needs and what she wants, then he’s going to be just as successful as I am.

Related: Are you missing out on a $100B market?


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