Behind the scenes with WP's Top 50 Advisors in Canada

Behind the scenes with WP's Top 50 Advisors in Canada

Behind the scenes with WP


Name: Tim Kelly

Company: Sun Life Financial Investments

Revenue: $2,600,000 (Top revenue in the Top 10)

No. of Clients: 800

Q. What makes a good advisor?

A: I believe a good financial planner must be client goal-driven. This means the planner and his client share the same financial goals and objectives.

Q. What do you like most about being an advisor?

A: The satisfaction of helping people reach their goals. Providing clients with wealth-building, asset preservation and lifetime income.

Q. What is your top tip for other advisors?

A: Listen! Listen! Listen! to your clients’ needs.

Q. What are your top tips for gaining, and retaining, clients?

A: Client service and a disciplined approach to regular communication. My office is always dialoguing with clients! Recognizing their milestones and celebrating with them.

Q. What has been the biggest challenge for advisors in the last 12 months?

A: Tempering client excitement. Let’s face it, markets have been quite volatile up until last year. Clients must be reminded above-average returns cannot happen every year. It’s my job to reassure them to maintain their goals.

Q. How do you plan to adapt to the many regulatory changes that are set to affect the industry?

A: I am already adapting. My dealer and retailers have done an exceptional job of informing us about the upcoming changes. And if clients need to understand any of the changes I will be prepared for them.